Radio Man Specialized in Jewish and Latin Music
By Benjamin Ivry for the Jewish Daily Forward
Art
Raymond, who died on February 21 at age 91 in Boynton Beach, Florida,
exemplifies the fluidly shifting indentities of past generations of
American Jewish performers. An esteemed radio host and nightclub emcee,
Raymond (born Rosen in 1922 in Brownsville, Brooklyn) made his name as a
specialist in both Jewish and Latin music. When he worked as a Latin
radio DJ and cofounder of the Latin indie label Tico Records with George
Goldner (himself of Polish-Austrian Jewish ancestry) he was known as
“Pancho” Raymond to the groups he signed, including Tito Puente,
Machito, and Tito Rodriguez. He also signed the Catskills mambo
bandleader Alfredito Levy (born Alan Levy in Forest Hills, another case
of morphed identity).On 1950s TV Latin-themed programs Raymond would don a black sombrero, which had no funereal connotations to ebullient audiences who promptly dubbed him the Man in the Black Sombrero. Yet East Coasters had no trouble identifying Raymond as a landsman when he hosted the beloved shows “Sunday Simcha” and “Raisins and Almonds” on New York’s WEVD and “Bagels and Lox” (starting in the early ’60s) on Philadelphia’s WHAT, savory mixes of cantorial, Israeli, and Yiddish music. “Bagels and Lox”’s title was especially noteworthy, given that, as Raymond confided in 2010 to an interviewer from the Idelsohn Society, he disliked the taste of lox.
As side efforts which Raymond considered minor indeed, he chose the songs for a few LPs still to be transferred to CD, including “Art Raymond Requests Your Presence At a Jewish Wedding” and “Art Raymond Presents” (Tikva Records) the latter with performances by such stars as Moishe Oysher, The Sabras, and Sol Zim. When presenting Yiddishkeit, Raymond was as slim, smooth, and debonair as with Latin material, as to be expected from a generation of American Jews who, as was said of Lionel Trilling and Meyer Schapiro when they were hired as the first Jewish professors at Columbia University, everyone knew they were Jewish, but no one could tell.
Indeed, although Raymond grew up in Bedford Stuyvesant where his impecunious family, unable to pay rent, moved to live with grandparents during the Great Depression, he was surprised when a grade school teacher marveled at his “English accent.” His father, an unsuccessful jeweler, died when Raymond was aged ten, and the boy found solace listening to Jewish radio Saturday nights and Sunday after he returned home from Hebrew school. His favorite program was the the Jewish Caravan of Stars with the Barry Sisters (born Bagelman) and rotating announcers – Joey Adams (1911 -1999, born Joseph Abramowitz) was a frequent host – Raymond began to conjure up the dream of becoming a radio announcer. Loving music, but failing in dilatory attempts to study guitar and clarinet, he idolized Nelson Case, a velvet-voiced emcee from the Golden Days of radio who later worked on “What’s It Worth” (1948), TV’s first art appraising show starring the paintings expert Sigmund Rothschild.
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